Overview

High School Division Categories

All entries must be uploaded during the online entry process.

Product or Service Sales Promotion

All entries from categories H01–H07, H08B–11D required a pdf upload. No zip files. Printed promotional materials for products and services whose distribution comes from means other than traditional mass media.

H01

PACKAGING: All product packaging. 1 to 4 pieces may be submitted.

Collateral Material

H02				STATIONERY PACKAGE (SINGLE OR MULTIPLE PIECES): Stationery entries in this category may contain one or more pieces of letterhead, envelope and/or business cards.
H03A				PRINTED ANNUAL REPORT: An annual report is a yearly communications piece, usually with financial data, intended primarily for stockholders or members as a statement or record of a company's or organization's annual performance or status. Could include an annual report for school Eduprise.
H03B				BROCHURE: A brochure is a multiple page/panel piece (usually bound/folded) that advertises, presents and/or describes the advantages, capabilities, worth and/or reasons to buy a product or service.
H04				SPECIAL EVENT MATERIALS (INVITATIONS, CARDS, ETC.): Promotional and/or informational items, usually relating to a specific event/a‡air at a given location, date, time, etc. 1 to 4 pieces may be submitted for the same event.

Publication Design

Layout and design of the interior and/or exterior of a magazine or book

H05A				COVER: Layout & design of the front exterior of a magazine or book.
H05B				EDITORIAL SPREAD OR FEATURE: One editorial spread or feature per entry. Not intended for submission of entire book or magazine.

Direct Marketing

H06A				DIRECT MAIL: Anything that is created to be mailed via USPS or delivered via special courier (private, FedEx, etc.) with the purpose of eliciting, provoking or e‡ecting a consumer reaction (response card, phone number to call, order form, sale/event dates, etc.).
H06B				SPECIALTY ADVERTISING - APPAREL: Clothing and/or promotional apparel with an advertising message, such as shirts, caps and jackets.
H06C				SPECIALTY ADVERTISING - OTHER MERCHANDISE: Specialty and/or promotional products with advertising messages, including: pens, bumper stickers, umbrellas, paper weights, etc. that are created to promote a company, corporate image, brand or event.

Poster

A single sheet, advertising or promotional piece intended for mounting and display for a product, service or event. Does not include pointof- purchase materials, nor any outdoor signage.

H07

SINGLE:

Online/Interactive – URL must be provided for Online judging

H08A				WEBSITE (DESKTOP OR MOBILE): pdf upload or pdf screenshot accepted
H08B				WEB BANNER AD: pdf upload or pdf screenshot accepted

Visual

H09

LOGO DESIGN: An icon, symbol, or trademark designed to represent a product, service, or organization. Entrant may submit a brief description of the client company and its purpose (max. 50 words) to help the judges understand the logo design objective.

Illustration

Flat, dimensional or animated illustration, any number of colors.

H10

ILLUSTRATION: 1 to 4 pieces may be submitted.

Still Photography

Flat, dimensional or animated illustration, any number of colors.

H11A				BLACK & WHITE, SINGLE
H11B				COLOR, SINGLE
H11C				DIGITALLY ENHANCED, SINGLE: Photographic images whose content has been digitally altered to create a new image (often creating an image not possible using traditional photo techniques). Utilitarian photo retouching, color correcting or photo editing alone does not qualify an image for this category. A sample of the original photo(s) MUST be supplied for proper judging.
H11D				CAMPAIGN: 2 to 4 pieces that qualify in categories H11A to H11C.

Film, Video & Sound

• All entries must be uploaded during the online entry process by either submitting a mp4 (100 mb max); a YouTube link or website link. Please ensure all links work. All non-working or broken links entries will be disqualified with no refund.
• All entries must be done solely by the student entrant(s) without any assistance from any tools such as AI, etc.
• It's the desire of the High School Pele Awards committee that all entrants have the same resources to work off of. Thus, should an entrant need any music and or images to complete their entry, we ask that they use “royalty free music and images.”
  • See appendix for suggested resources.
• All entrants must follow safe and legal practices while producing their entry, especially any Film, Video & Sound categories #H12 to H18; and Misc. Projects #H19.

H12				TELEVISION ADVERTISING:Should convey a message aimed to market a product or service. Any length up to 60 seconds.
H13				PUBLIC SERVICE TELEVISION ADVERTISING: Should convey a message of either improvement of the public's health, education and/or welfare. Any length up to 60 seconds.
H14				INTERNET COMMERCIALS: Any commercial that is created to run on the Internet. Television commercials that also run on the Internet are not eligible in this category, unless there is a change in content (see “New Creative” on page 4). Entry must be submitted as an Online video using its URL, not as a digital upload. *Note: Only the first minute will be reviewed by the Judges. You have the option of submitting an edited version of up to 60 seconds in length.
H15				MOVIE TRAILER: Should promote a single movie for an upcoming theatrical film. *Note: Only the first three minutes will be reviewed by the Judges. You have the option of submitting an edited version of up to three minutes in length.
H16				MUSIC VIDEO: A video that enhances a song's message or story through a performance. Copyrighted music must be used with permission from the artist. Entries that don't adhere are subject to entry disqualification without notice and refund. Note: Only the first three minutes will be reviewed by the Judges. You have the option of submitting an edited version of up to three minutes in length.
H17				CINEMATOGRAPHY: Cinematography is defined as the art and process of creating motion picture images including considerations of lighting, photography, camera movement and angle. Cinematography for any motion picture project that qualifies as advertising may be considered eligible, regardless of the method of distribution. *Note: Only the first minute will be length.
H18				ANIMATION OR SPECIAL EFFECTS: 2D or 3D visual e‡ects, regardless of the creative method for any motion picture project that qualifies as advertising may be considered eligible, regardless of the method of distribution.
H19				NEW! Podcast: Produce an original audio segment (interview or narrative) with a duration between 5 and 7 minutes. The content must be entirely unique and avoid any copyrighted material. Please include an original musical score or ambient soundscape that complements the emotional tone of the piece. Ensure the pacing allows for a clear, engaging delivery.
H20				NEW! SHORT FORM DOCUMENTARY: short form video under 10 to 15 minutes that presents an authentic human story. Note: Only the first three minutes will be reviewed by the Judges. You have the option of submitting an edited version of up to three minutes in length.

Other

H21

MISC PROJECTS: *NEW CATEGORY NUMBER & GUIDELINE: ENTRIES THAT DON'T FIT CATEGORIES #1-#20 ONLY GO HERE.